Buy one get one for free! 40 per cent discount on all purchases! Get a free product for every purchase! This is how retailers lure customers especially towards the festive season. The Zimbabwe Broadcasting Corporation is offering such unbelievable promotions to advertisers that you’d think they’ve turned into a shop ready for Christmas. They are giving massive 40% discounts and free radio slots for every TV slot purchased. This is more to do with the pressure of the competition from the launch of two new radio stations in Zimbabwe than anything else. And to try and keep existing customers and lure new ones, ZBC plays its promotional adverts more than it plays adverts by advertisers! Imagine the heat the ZBC would experience if real life independent public media got licensed in Zimbabwe.

This entry was posted on November 6th, 2012 at 11:42 am by Elizabeth Nyamuda and is filed under Media, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.