This is from the very cool blog Marklives. Let’s hope we get some creative, rather than vitriolic, political posters during Zimbabwe’s next election.

The Client: Stellenbosch Eerste
The Agency: Am I Collective for agency Limbik

The Brief: Stellenbosch Eerste, a non-political initiative, wanted to address voter apathy by highlighting local issues that affect Stellenbosch residents. In phase one residents were reminded to register to vote, phase two reminded them to cast their ballot.

Creative Solution: Am I Collective used 50′s style political poster art as inspiration to portray a beautiful town in stages of decay due to bad administration. The posters addressed the various local issues such as dirty rivers and over-extended dumping grounds. It ran in the local press and as street posters. Registration went up 10% on previous election years.

Creative Team: Am I Collective

See the posters here

This entry was posted on June 15th, 2011 at 11:14 am by Bev Clark and is filed under Inspiration, Media, Reflections, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.