Female artists in Zimbabwe learn the basics of business
A couple of female artists are taking a more serious look at the arts industry – me included. We are realizing and appreciating that there is more to being a performer, let alone a female one in this man’s world. All thanks to the Flame Project by Pamberi Trust, we have been getting lessons on branding, pricing, marketing and related subjects that make what we do not just entertaining and enjoyable on stage but that it is a serious career and we ourselves much treat it as such.
For anybody outside yourself to realize your worth, you first need to realize it yourself. That is just the essence of what we have been learning. We had such an amazing session last week and it was a different meeting all together. I guess with a lot of artists in the same room, no meeting is the same as the last one! We have become sort of a family; there is a sisterhood going on with us and it has been growing since we began our first module. However we did not do the typical artists in one place act but we did accounts. Yes we did accounts and we had the most fun! Our facilitator was Virginia Phiri. That lady does not walk on ice skates – she is the most down to earth person. She made it all seem so easy and by the end of day two of our workshop we were accounting and it was making sense. Accounting for me was just demystified. You know how it is that when you hear accounts you are thinking mathematics but it is just simple algebra. If there is one thing that I think all of the ladies that were there came away with is that basic understanding of business will make things easier especially in the arts industry.
Above all, for me I realized that anything is possible if you set your mind to it.