Being too tired (and too full) to move last night, I found myself watching last night’s 8 ‘O’ Clock news broadcast on ZBC. For the most part I try to avoid watching the news, it long ago abandoned its analytical, investigative and informational functions, and now merely serves to justify ZANU PFs existing position.

In an in-depth report, the bulletin featured unabashed condemnation, badly disguised as analysis, of the Pretoria High Court Ruling passed on Tuesday obliging South Africa to investigate Zimbabwean torture allegations. It then moved on to discuss the issue of the lack of coin change from retailers, a cold news item that had been publicly discussed last year; and as a coup de grace a feature report on the lack of innovation in the tourism sector.  I quite doubt that the programmes producers appreciate the irony of their levelling this charge when they are lacking in innovation themselves. Chris Mutsvangwa ZBC’s newly favourite public intellectual was quoted in at least three stories, in his multiple capacities as a legal expert, economic analyst and government representative. One might assume that he was the only person in all of Zimbabwe with any kind of education or opinion.

There’s an hour of my life that I will never get back. The entire bulletin was poorly constructed and superficial in it’s coverage. Zimbabweans are not stupid, their response has been to access paid and free to air channels from South Africa. It’s no wonder that the Zimbabwe All Media Products Survey has consistently reported a decline in viewership. I wonder how Zimbabwe Broadcasting holdings management can doggedly continue to create programming that few can access and even fewer care to watch. Surely they cannot be so deluded as to call what I witnessed last night journalism? Thankfully ZBC’s reception is limited to an 80km radius around Harare, leaving the rest of the nation unaffected. I can’t say it’s a loss to Zimbabwe’s media-scape.

This entry was posted on May 10th, 2012 at 1:06 pm by Upenyu Makoni-Muchemwa and is filed under Media, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.