A couple of weeks ago Lungile Mathe was dethroned as Miss Tourism Zimbabwe (Miss Personality). This happened before she could receive her prize money, a car as well as other extras for scooping the top position in the beauty contest. The dethronement came after reports in the press that our beauty queen was offering sex in exchange for money. Whether this was true as reported in the press, or not, I believe the Zimbabwe Tourism Authority (ZTA) boss should have at least made some time to investigate the issue and consult his boss, the Minister of Tourism, before sending a text message firing Lungile.  Mr Kaseke went on to label the queen “a woman of loose morals” something, which I think, was harsh and unprofessional.

When all this hearsay drama was happening the Minister of Tourism was overseas trying to sell the Zimbabwe brand. When he came back the whole issue took a new twist with the Minister telling Mr Kaseke to reinstate the beauty queen and apologise to her and the nation. In the Sunday Mail of June 13 2011, Mr Kaseke said they are now thinking of giving back Lungile her title. But is it going to do any good to the model, the country and even the Miss Tourism as a brand?

One thing the Minister should do is whip his subordinate into line because since the event was a national event one should not wake up and grab a phone texting dismissal messages. Since the tables have turned the ZTA boss is now eating his words.

This entry was posted on June 13th, 2011 at 11:51 am by Lenard Kamwendo and is filed under Media, Reflections, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.